Sports Lab Asia
uniquely integrating
distribution + direct retail
to help your upstart sports brand scale up in Asia
Brands already trusting us
a lab? what for?
You've launched already, making some stride so you're eager to expand, naturally thinking of Asia.
Yet... what, where, how, who: so many questions!
an omnichannel approach
We're vertically integrated: that makes us unique!
We consolidate your data + insights, from 3 streams:
DTC online store + social media
physical retail outlet
clubs & athletes partners
a tailored plan to scale up
From these data & insights, we craft your custom go-to-market strategy.
You can either roll with by yourself or we can assist you in scaling it up: your choice. Launch & learn in HK, scale up in Asia!
Amandine,
Founder & CEO, Asia + outdoor fanatic
Johnny,
Co-founder & CFO & all things China
Dickson,
Adviser & Trail fanatic
Michael,
Adviser & all things Social Media
meet the dream team
Amandine has lived, worked and travelled across Asia for 25 years.
She brings 12 years of Marketing + Sales experience in P&G.
Establishing and scaling an overseas start-up in Asia is her claim to fame with method (US) and Ecover (UK), for 7 years.
When not working and while you're asleep, she would be open water swimming or running or both, an avid aquathlete she is.
Johnny is a global citizen, born in HK, raised in the UK, having lived all over Asia, from Thailand to China to Malaysia.
He's the number guy and way more, with extensive retail experience, both corporate and start-up ventures in China.
When not working, he would be cycling or golfing, as long as he can have a lively chat while at it!.
.Dickson is a grassroot Hong Kie.
From his early days marketing for P&G and Unilever, he's now an accomplished investment expert.
When not working, he trains diligently for his trail & marathon running passion.
He gives back, leading a large local running group of night owls..
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Michael was born in Hong Kong and grew up in the UK.
He's established a track record as a sports senior management professional with highly relevant experience, in particular, processing a strong linkage with national governing bodies and local sports clubs.
He's a keen sports lover who enjoys multiple sports.
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